Behind the scenes

When Infosys, a carbon-neutral organization, partnered with Formula E as its Digital Innovation Partner, the goal was to spotlight two things: its future-ready AI capabilities and its commitment to a greener world.

We created a campaign that matched the energy of the track. The visuals had all the rush of high-performance racing, while the message spotlighted Infosys' dual promise: powering AI-led performance and enabling greener outcomes.

From campaign narrative to internal comms and digital rollout, every piece reinforced Infosys' role as a tech partner that’s not just future-ready, but future-forward.