Behind the scenes

Who says B2B marketing can’t be heartwarming? CEOs and chief sustainability officers are in fact people, and people listen to stories. This was how ‘Two Christmases’ came about – a 58 page graphic novel that tells a story of energy transition, while highlighting Infosys’ technology capabilities in the space.

Enough technical white papers and marketing viewpoints had been published around 'Energy Transition,' so we decided to turn this jargon into a story that's squarely about people, and make the tech the hero.

Unfolding in a quaint town called Easton, over twelve snow-less months between two Christmases, this is a story of a little girl who misses the Christmas snowfall, of a mother who will rally the entire town to bring it back, and an unassuming technologist (representing the brand) who helps the town make important changes that add up to a snowy day.

I’m not in the habit of revisiting my own work very often, but I find myself flipping through the pages of this one ever so often.