Behind the scenes

The simplest briefs often turn out to be the most challenging. There’s no discovery phase, no digging for “what are we really trying to say.” It’s all there, plain as day. The real question is: how do you say something so simple in a way people remember?

We were tasked with creating a series of 15-second spots for The Wall Street Journal podcast, positioning Infosys as a global leader in technology and consulting, with decades of experience, and a presence in 50+ countries.

Simple, right? That’s what we thought. Until we sat down to make ‘em unskippable.

*Many hours later* We had simple stories that would tug at New Yorkers’ heartstrings and pride. We brought them to life through the city’s most iconic symbols, from Manhattanhenge to Grand Central Station to the Fearless Girl, each one reimagined to morph into the Infosys logo.

The idea was to turn familiar landmarks into quiet metaphors for progress, scale, and human ambition, aligning with Infosys’ positioning of Navigate Your Next. Each spot paired a single striking visual with a single line of copy that spoke to legacy, expertise, and future readiness. Minimal, artful, and strategic: three 15-second hits made to be unskippable.