Behind the scenes

Few things feel as intimidating as marketing to marketers. So when Infosys told us they wanted to showcase a bunch of case studies to marketing leaders in the US, it got us (over)thinking.

The big break came from a small insight: this audience a way of seeing through advertising BS. So we decided to avoid "promoting" the case studies and instead focus on an engaging way to "present" them. And that’s how the ‘CMO-flix’ (unofficial name) idea was born.

CMO-flix would be a collection of 18 case study videos, each one stylized to look like it’s from a different genre – from sappy romance for a jewellery brand’s story to upbeat action for a sportswear brand. The team even delivered an OTT-style interface to host the videos in, effectively lending boring business case studies an air of entertainment. The marketers loved it.