Behind the scenes

…And changed the conversation.

After a year and a half of driving urgency around clean energy, it was time to up the stakes. AI had entered the room, and the story needed a new edge.

The first #EnergyTransitionNow campaign was already bold, clear and impossible to ignore. To one-up ourselves, we fused AI into the narrative, shaping AI Powers Energy Transition Now, a future-facing idea that carried forward the recall of the original, while signaling a new era.

From launch films to a microsite, from solution stories to social activations, the campaign pulled Infosys’ expertise, partnerships and thought leadership into one cohesive story.

The result: A campaign as full-scale as the transformation it represents. Built for what’s now, and what’s next.