Behind the scenes

Way back in 2019 at Jupiter (the personal finance app), we realised that for users to see the product’s real value, they would first have to appreciate personal finance and financial wellbeing. Millions by Jupiter was our solution to this problem – a brand property that drove awareness about personal finance through relatable, slice-of-life and often hilarious content.

‘Millions’ came long before the modern “finfluencer” and remains one of the most honest-to-god attempts at making financial education fun and simple. And while I fully take credit for the idea behind Millions, it was truly brought to life by the content and brand agencies I worked with at Jupiter.

To this date, the Millions by Jupiter Instagram page (although long since abandoned) hosts some of the most hilarious content around millennial finance. Another highlight was the YouTube channel – the videos on there could have the most humourless accountants clutching their bellies.