Behind the scenes

When Infosys wanted to launch their new suite of Sustainability Services, the task was two-fold: think beyond a checklist of offerings, and avoid sounding like yet another brand delivering a sermon on sustainability. The goal was to position Infosys as an enabler and catalyst for deep-rooted operational change.

The ‘Sustainable at Your Core’ campaign did this by framing sustainability as something that could be baked right into an enterprise, with Infosys’ expertise in making technology the driver for greener outcomes across operations.

Bold, declarative copy established authority, while the visuals shunned generic nature imagery in favour of conceptual artwork that blended technology with ecology. The result was a campaign that gave Infosys a distinct identity and voice in a space crowded with greenwashing, showcasing sustainability not as a buzzword, but as a way of business going forward.