Behind the scenes

The brief asked for an ebook of case studies. Now, the promise of thrill sells fiction books. The promise of answers to existential questions sells self-help books. The only thing that could maybe sell an ebook full of IT case studies? An engaging way with words and some good design. We hoped.

The Infosys Aster Marketing Success Stories ebook combined unique wordplay for each story with an immersive layout and visuals – all of which culminated in an ebook that got featured on the Turtl platform’s wall of fame. Take that, New York Times Best Sellers!